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5 THINGS I VALUE ABOUT MY BUSINESS AND MARKETING COURSE.

By Emiliana Smith

The university of Wolverhampton

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STARTING MY JOURNEY..

Growing up, it took me a long time to realise what course/jobs and involvement to do that would match me and what actually suits me best.  

I have always been quite a creative person and putting my ideas in one piece in order to make it work. So then i started to take a look into learning the field of marketing, i began to start my journey by taking a Business and marketing management course at the University of Wolverhampton. This Module has gained me a lot of benefits, mentally and physically and confidence that i lacked over the years, it really has encouraged me to get out of my shell and show off my marketing skills. Personal growth, tackling challenging projects, taking initiative and changing and developing as a person, critical thinking and problem solving abilities. My most favourite module that I participated and did well in , is the Digital marketing Module, tracking tools that allows the company to measure performance, as my previous website i had created "Emilianas.kitchen.com" and my personal cooking page Emilianas.kitchen as having a passion for cooking and as a hobby it was really nice and interesting to develop these skills by associating it with digital marketing. The main key and features of this, include, SEO (Search Engine optimization), Content creation,Google Analytics, Engagement with Social media, website optimization. The use of the internet and social media has a major effect for Customer acquisition and brand awareness.

One of the Key element of my module is this blog that i am delighted to be sharing with you.

Community Engagement/ socializing

The main concept of me gaining confidence and knowing who i am as a person has been developed by, The university of Wolverhampton studying business and marketing management, i have experienced opportunities through my course, by Social events, Marketing bootcamp 2024, and lectures. This has given us Students the chance to communicate an engage well in conversations with each other, and how to improve within the business and marketing industry and what we want to achieve in the future. Personally, i really admire and appreciated the course leader, Imran Khan's ambition to provide us a speaker every week. Throughout this session i have not only developed by own marketing skills but i have also established points and heard professional's experiences within their marketing journey, how they started of and how they got to where they are now. Not only am i organised with the digital marketing tact, but i am also inspired to provide my own business or having the position as a digital marketer for a good company. This module for me , has provided a solid foundation and a special investment in order to pursue my career in the marketing field.

Understanding the tools and strategies of Marketing

During this module, learning about all the different digital platforms has really benefited and crucial for me in order to seek my marketing goals, sustainable growth in today's dynamic, and how competitive the market place is. This changeful module has helped me to successfully know how to create services digitally.

How marketing and business has helped me

I i have learnt and experienced a lot since studying this course. A a 21 year, studying Business and marketing management, as well as working part time as a retail assistant for a designer shop in Bullring, Birmingham, learning and experiencing all sorts of marketing skills practically, as well as also studying them at university and gaining good knowledge. This module was really engaging, and i always felt good and different after lesson as i  learnt something and gained a new skill, providing my critical insights, creativity, and my digital marketing skills. This module has opened many doors for me and my future, especially being  a people person, caring and seeing myself to work in the marketing criteria but also to emotionally get involved, I do have a range of ideas of what I see myself doing in the future, for example I would like to work as a Digital marketer for a charity/ mental health company as I myself have been through those experiences and I understand emotions and interactions going around and how to link them to the company on getting help, but also showing of my digital marketing skills on persuading victims of this subject/ the audience on why that company is worth going to, and strive to make that company look the best out of all the others. Subsequently, I also enjoy my cooking from the age of 14, and everyday I learn more about the cooking world, i created a website and Instagram page called "Emilianas.kitchen" with my own personal logo, during this module i created this website as my tutor Dr Imran Khan, who is the head of the marketing department helped me to create this.

Socialising with Graduates and getting involved

 I gained knowledge and experience, as this modules structure was interesting and gave me confidence by coming up with ideas related to my course for my future. Every week in class, there was always a presentation by a graduate and a chance to interact and involve with them and strive in similar positions , across the marketing and digital marketing aspects. Through these perceptiveness, I gained a variety of knowledge and understanding picking up from these professions. 

Supportive/ understanding tutors and environment

The tutors are super supportive not only when it comes towards your studies, but you in general, your health and well-being. A mental health support team, where I can always seek guidance and ask anything, and the answers are always beneficial and push me to stay positive. Also with tutors, by receiving feedback on my assignments making me feel encouraged and valued as a student.

In conclusion, I have created this marketing blog truthfully and confidently, sharing my experience with you , that this course has inspired me to grow and gain achievement in the marketing and business field. The course is really admirable as it offers a range of opportunities and a wide range of marketing abilities and professional development. I am still continuing my marketing experience and path and highly appreciated this module and my blog shows all my skills, engagement and understanding. 



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